GMNSM Raised $2 Million to Expand Physical Training
The fitness network plans to open new international academies using AI-driven coaching performance tracking.
Updated on Sept. 23, 2026 in Fitness
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GMNSM secured $2 million in funding to scale its operations into Riyadh and Monaco. The network currently operates 11 academies across the UAE, Qatar, and Cyprus, serving over 700 members.
Why it matters
The investment aims to address regional gaps in youth and adult physical activity by expanding access to structured fitness programs. This growth supports the firm’s goal to bolster participation through a model that pairs physical training with soft skills instruction.
GMNSM, founded in 2022, currently employs 40 staff members to serve a client base of 700 individuals. The company utilizes the Allim AI platform to audit coaching performance, though the long-term clinical efficacy of this AI integration for fitness outcomes remains unmeasured.
The players
GMNSM
A fitness training network that operates academies in the UAE, Qatar, and Cyprus with programs including martial arts and gymnastics.
VEYRA Capital
An investment firm that provided funding to support the expansion of the GMNSM fitness academy network.
The details
The company’s program structure integrates one hour of physical training, such as Brazilian Jiu-Jitsu, judo, and gymnastics, with 30 minutes of dedicated soft skills instruction. To maintain consistency across international locations, the firm employs the Allim AI platform, which audits lesson quality and coaching standards. This approach seeks to provide a balanced curriculum for both children and adults.
Timeline
2022: GMNSM was founded.
2025: Saudi Arabia reported physical activity statistics.
End of 2026: The company plans to increase its workforce to 60 employees.
Health Landscape
The expansion reflects broader regional efforts to increase physical activity rates, which are significantly below the recommended 150 minutes of weekly activity in some populations. As fitness networks scale, the focus on integrating measurable, standardized coaching is a growing trend.
When seeking local fitness programs, prioritize those that offer balanced curricula including both physical conditioning and skill development. If you are struggling to meet the recommended 150 minutes of weekly activity, discuss your options with a physician to find a safe starting point.
The takeaway
Structured programs that combine physical exercise with soft skills may offer a more holistic approach to fitness training for both children and adults. Consider asking local instructors about their certification standards and lesson plans to ensure they align with your health and wellness goals.
What happens next
GMNSM plans to increase its workforce to 60 employees by the end of 2026.
Further reading
Find more guidance on tracking your activity goals in our Fitness section.
Source note: This article includes information reported by Arab News.
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