Kerzner International Named New Wellness Director
The hotel group appointed Robert Jeffers to guide wellness strategy across its luxury properties.
Updated on Oct. 2, 2026 in Wellness
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Kerzner International has appointed Robert Jeffers as its new global director of wellness and longevity. The role follows the tenure of the company's first director, Zoe Wall, who transitioned to a new firm in late 2025.
Why it matters
This executive appointment signals a shift in the luxury hospitality market, where wellness services are increasingly integrated into hotel design and guest experience. The move reflects evolving consumer demands for longevity-focused amenities in global travel.
Kerzner International currently operates 4 luxury hospitality brands and has announced plans to develop 100 Siro hotels. The efficacy of these wellness integrations remains to be determined as the company shifts its focus toward long-term longevity initiatives.
The players
Robert Jeffers
He is the newly appointed global director of wellness and longevity at Kerzner International.
Kerzner International
This global hospitality developer manages luxury brands including One&Only, Atlantis, and Siro.
Zoe Wall
She served as the first global wellness director for Kerzner International before moving to AB Living Group.
The details
Robert Jeffers will oversee the development of wellness programming and strategy across brands including One&Only, Atlantis, Siro, and Rare Finds. His work includes embedding health-focused infrastructure directly into hotel planning, renovations, and repositioning projects. This strategy builds on his previous management of 70 staff members and facility operations at Atlantis The Palm in Dubai.
Timeline
• Zoe Wall was appointed as the first global wellness director in 2022.
• Robert Jeffers began his tenure at Atlantis The Palm in 2024.
• Zoe Wall moved to AB Living Group in late 2025.
• Robert Jeffers was promoted to the global director role on October 2, 2026.
• A Longevity Hub is scheduled for One&Only Hudson Valley in 2028.
Health Landscape
This development aligns with the broader industry trend of transforming luxury hotels into centers for health and longevity support. It marks a departure from traditional spa-only models by institutionalizing wellness in long-term property planning.
As hotels increasingly incorporate longevity-focused hubs, travelers should evaluate if these amenities align with their current health and preventive care needs. It is worth discussing with your doctor how to maintain your personal wellness routines while traveling to new destinations.
The takeaway
The integration of longevity science into global hospitality is creating new opportunities for travelers to access health resources on the go. Focus on identifying which wellness services, such as specialized fitness or recovery, best support your personal health goals during travel.
What happens next
The company expects to launch its new Longevity Hub at One&Only Hudson Valley in 2028.
Further reading
For more information on how the hospitality industry is shaping modern health practices, visit our Wellness section.
Source note: This article includes information reported by Spabusiness.
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