REI and AllTrails Formed Outdoor Partnership
REI members can now access discounted AllTrails app subscriptions to help plan their next hike.
Updated on Sept. 19, 2026 in Hiking
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Outdoor retailer REI Co-op and digital trail guide AllTrails have entered a multiyear partnership to support community exploration. The collaboration provides REI's 26 million members with discounted access to the AllTrails app and its database of 500,000 trails.
Why it matters
The partnership aims to connect outdoor enthusiasts with improved digital tools and community resources. It simplifies the process of finding and navigating trails, potentially encouraging safer and more frequent engagement with outdoor physical activity.
This partnership leverages the combined reach of two major outdoor entities, connecting the AllTrails database of 500,000 trails with the REI retail network. The long-term impact on member outdoor participation rates remains to be measured.
The players
REI Co-op
A national outdoor retail cooperative founded in 1938 that provides gear and resources for hiking, climbing, and cycling.
AllTrails
A digital navigation company founded in 2010 that provides GPS-based trail maps and community-sourced reviews.
The details
The collaboration integrates digital navigation support with physical retail access, creating a unified resource for trail preparation. Through the Better Trails Club, the organizations will also coordinate in-store promotions and regional activities to foster community connection among hikers.
Timeline
1938: REI was founded in Seattle.
2010: AllTrails was founded.
2023: AllTrails was named iPhone app of the year.
August 2026: AllTrails reached 100 million members.
September 19, 2026: The partnership was announced.
Health Landscape
This partnership marks a significant integration between digital navigational tools and physical outdoor retail, following the industry trend of providing end-to-end support for active lifestyles. The move deepens the collaborative nature of the Better Trails Club, expanding its reach to millions of members.
If you are an REI member, check your account dashboard for the latest details on your discounted app access. This integration can simplify planning your next hike, though you should always verify local trail conditions and your own physical readiness before heading out.
The takeaway
Using digital navigation tools can help you plan hikes that match your fitness level and comfort. Before heading to a new area, always check the current trail status and discuss your outdoor physical activity plans with your physician.
Further reading
For more on finding safe and accessible routes for your outdoor activity, visit our guide to Hiking.
Source note: This article includes information reported by Inc..
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