Ashtin Earle Has Become The Face Of MACzine
The creator joins the digital platform to share her personal beauty routine and makeup preferences.
Updated on Sept. 21, 2026 in Beauty
MAC Cosmetics has announced that Ashtin Earle is the new face of its digital-first editorial platform, MACzine. She marks the partnership with an exclusive interview and photo shoot directed by photographer Sarah Pardini.
Why it matters
Brand partnerships between creators and heritage cosmetic lines reflect a shift toward digital-native influence in beauty marketing. These collaborations provide insight into how influencers curate their own aesthetic using established product lines.
MAC Cosmetics announced the partnership through an editorial campaign featured on their digital platform, MACzine. The rollout includes professional photography by Sarah Pardini and an accompanying interview detailing the subject's makeup history and product preferences.
The players
Ashtin Earle
A digital creator and influencer who has been named the new face of the MAC Cosmetics editorial platform.
MAC Cosmetics
A global beauty brand known for professional-grade makeup products, including iconic lipsticks like Ruby Woo.
Sarah Pardini
A professional photographer who captured the editorial imagery for the latest MACzine cover featuring Earle.
The details
The campaign utilizes a social-first digital strategy to integrate the influencer's personal preferences into the brand's narrative. Earle highlights a preference for cool-toned makeup, specifically identifying Stone and Plum Lip Pencils paired with Lipglass as staples in her current routine. Her long-standing connection to the brand dates back to her use of Ruby Woo lipstick during earlier dance competitions.
Timeline
September 21, 2026: Article publication date.
Health Landscape
The beauty industry is increasingly prioritizing digital-native editorial platforms over traditional media to reach consumers. This shift centers on aligning heritage products, such as MAC Cosmetics' Ruby Woo lipstick, with the evolving aesthetic choices of influential social media figures.
When evaluating new beauty products or makeup trends, it is beneficial to consider the ingredients and suitability for your specific skin type. Discussing any concerns about heavy pigments or potential skin sensitivities with a dermatologist is always a prudent step.
The takeaway
This partnership highlights how individual product preferences can influence wider beauty trends and campaign aesthetics. Readers interested in their own makeup routines should focus on choosing shades that complement their natural skin tone rather than following trends exclusively.
Further reading
Explore the latest trends in Beauty for more insight into evolving cosmetic preferences and brand collaborations.
