Amul Partnered With U.S. Dairy Producers in 2024
The Indian dairy brand began selling fresh milk products in U.S. Costco stores through a partnership with a regional cooperative.
Updated on Sept. 27, 2026 in Organic Food
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In 2024, the brand Amul entered the United States market by partnering with the Michigan Milk Producers Association to produce and distribute dairy products. The initial rollout saw the arrival of Amul Gold milk in select Costco locations.
Why it matters
This partnership leverages existing U.S. dairy infrastructure to manufacture specific milk formulations locally. It marks a shift in how international dairy brands enter the American market by integrating with domestic regional cooperatives.
The collaboration involves producing milk with varying fat content, including Amul Gold at 6% fat, Amul Shakti at 4.5%, Amul Taaza at 3%, and Amul Slim n Trim at 2%. While these products have entered the retail market, the full rollout across all locations is ongoing.
The players
Amul
An Indian dairy cooperative brand known for a wide range of milk, butter, and processed dairy products.
Michigan Milk Producers Association
A dairy farmer-owned cooperative established in 1916 that operates processing facilities in Michigan, Ohio, Indiana, and Wisconsin.
Costco
A multinational warehouse club operator that serves as the primary retail network for these new dairy product launches.
The details
The collaboration utilizes the Michigan Milk Producers Association's existing processing facilities across Michigan, Ohio, Indiana, and Wisconsin. Amul provides the brand identity and specific dairy formulations, while the cooperative supplies the local milk and manages the production process. This model allows the brand to maintain its product specifications while utilizing the American dairy ecosystem for manufacturing.
Timeline
1916: The Michigan Milk Producers Association was established.
2024: Amul and the Michigan Milk Producers Association formed their partnership.
October 2024: Amul Gold entered the Costco retail network.
Health Landscape
This development reflects an ongoing shift in the U.S. dairy market as international brands seek to integrate with domestic agricultural cooperatives. This approach mirrors established models of scaling regional food production to meet broader consumer demand.
Consumers interested in specific milk fat profiles can now find these products within the Costco warehouse network. If you have specific dietary requirements regarding milk fat content, consult your physician about whether these products align with your personal health and nutrition goals.
The takeaway
This partnership provides consumers with new options for varied dairy fat profiles manufactured through local production chains. As the brand expands its U.S. portfolio to include items like curd and buttermilk, monitor local retail inventory for availability.
Further reading
Learn more about evolving standards and regional variety in the Organic Food section.
Source note: This article includes information reported by The American Bazaar.
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