Salomon Appointed New Regional Sales Managers
The performance footwear brand has hired two veteran leads to manage its retail agency relationships across the U.S.
Updated on Sept. 30, 2026 in Hiking
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Salomon has expanded its U.S. leadership team by appointing Jason Lewis and Clerc Bertrand as field sales managers. This move marks the next phase of growth for the company's performance footwear category.
Why it matters
By restructuring regional management, the brand aims to strengthen its relationships with outdoor retail partners. These appointments support the company's broader push to expand its performance footwear presence in the United States.
The company has appointed two field sales managers to oversee regional retail agencies across the country. The effectiveness of this management shift on retail performance remains under investigation.
The players
Salomon
An international manufacturer of outdoor gear and performance footwear known for trail-specific innovation.
Jason Lewis
The new western U.S. field sales manager with a 15-year background in the performance footwear industry.
Clerc Bertrand
The new eastern U.S. field sales manager who previously held roles at Brooks.
John Meadows
The director of business sales for performance at Salomon who oversees the company's sales operations.
The details
Sales managers function by leading specific sales agencies to manage regional retail relationships, ensuring that performance footwear products are effectively positioned in outdoor shops. Jason Lewis, who brings over 15 years of experience from New Balance and Hoka, will oversee accounts in the western region, including agencies like Yukon Trading Co. Clerc Bertrand, previously of Brooks, will manage eastern accounts through groups such as Vert Outdoors.
Timeline
September 30, 2026: Salomon officially announced the appointment of the two new sales managers.
Health Landscape
This move signals a strategic alignment with the Salomon performance category growth strategy. It reflects a broader industry shift toward optimizing regional distribution for specialized trail-running and outdoor footwear.
Changes in retail management may lead to greater availability of performance footwear in your local outdoor specialty shops. Consult with an experienced retailer to determine which footwear options best match your specific hiking or trail-running needs.
The takeaway
Effective retail support ensures that specialized footwear is correctly matched to the diverse needs of hikers. When choosing performance gear, always prioritize fit and activity-specific design through a professional fitting.
Further reading
For more on how gear performance impacts your outdoor experience, visit Hiking.
Source note: This article includes information reported by Sgbonline.
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