Florida Athletic Association Selected New Hydration Partner
The state's high school athletic body has named a local beverage company as its official partner for the coming school year.
Updated on Sept. 28, 2026 in Healthy Food
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The Florida High School Athletic Association (FHSAA) has named A-GAME as its official hydration partner. This partnership will impact student-athletes, families, and coaches across more than 850 schools throughout Florida.
Why it matters
The partnership aims to connect athletes and families with a hydration brand that excludes artificial sweeteners and dyes. It reflects an effort by the state's governing body to align its official branding with products that align with their nutritional standards.
The FHSAA provides oversight for over 850 schools throughout Florida. The hydration products include eight vitamins, sea salt, and honey, while excluding artificial dyes and sweeteners.
The players
Florida High School Athletic Association
The governing body for athletic programs across more than 850 schools in Florida.
A-GAME
A Clermont-based beverage company that produces drinks formulated with sea salt, vitamins, and honey.
Johnny Damon
A former professional athlete and co-founder of A-GAME.
The details
The beverages are formulated with sea salt to support electrolyte balance, along with eight essential vitamins and honey. The products are designed to provide hydration without the inclusion of artificial dyes or sweeteners. The partnership will include event integrations and activations throughout the 2026-27 school year.
Timeline
Partnership activations and event integrations will take place throughout the 2026-27 school year.
Health Landscape
This partnership reflects the ongoing trend of state-level athletic organizations vetting beverage partners for specific nutritional profiles. It follows the established standard of care for athletic hydration programs within the Florida High School Athletic Association.
Families with student-athletes should review the ingredient labels of any sports drinks provided at school-sanctioned events to ensure they align with dietary needs. If you have questions about specific hydration requirements for sports, consult with your pediatrician or family physician.
The takeaway
Selecting beverages with limited artificial ingredients can be a component of an athlete's overall nutrition strategy. Reviewing official team nutrition guidelines is a helpful step for families to understand what products are available during school sporting events.
Further reading
For more on nutritional choices for young athletes, browse our Healthy Food section.
More information
For more details on the product ingredients, visit the A-GAME hydration product information website.
Source note: This article includes information reported by Athletic Business Magazine.
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Should public high school athletic associations partner with private beverage brands?
