Target to Host Beauty Studio Launch in Massachusetts
Shoppers across the state can explore new beauty brands and meet with advisers at participating Target stores.
Updated on Sept. 23, 2026 in Beauty
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Target is set to host launch celebrations at eight Massachusetts locations for its new Beauty Studio concept on September 26, 2026. This new shopping experience follows the company's national rollout of the concept earlier this month.
Why it matters
The Beauty Studio concept provides shoppers with access to curated personal care products and dedicated advisers in retail stores. This initiative marks a shift in the retailer's beauty strategy following the conclusion of its five-year partnership with Ulta Beauty in August 2026.
The new Beauty Studio concept encompasses 1,600 products across 90 brands now available in 600 stores nationwide. While the program has launched, the effectiveness of the dedicated beauty adviser model in driving consistent consumer engagement remains under observation.
The players
Target
A national retailer that provides general merchandise and has recently overhauled its beauty retail strategy.
Ulta Beauty
A beauty retailer that concluded a five-year store-in-store partnership with Target in August 2026.
The details
Target designed the Beauty Studio to feature 90 prestige, emerging, and global brands, with over two-thirds making their debut at the retailer. The program utilizes dedicated beauty advisers to assist customers with product selection and features rotating displays to highlight popular items. Stores like the location at 41 Robert Drive in South Easton provide this service alongside the national portfolio.
Timeline
August 2026: The partnership with Ulta Beauty concluded.
September 10, 2026: The Target Beauty Studio launched nationally.
September 26, 2026: Eight Massachusetts stores will host launch celebrations.
Health Landscape
This launch marks a strategic pivot away from the Target-Ulta partnership model. The move reflects an industry-wide trend toward retailer-owned boutique experiences rather than hosted brand partnerships.
Shoppers can consult with on-site beauty advisers to discuss product ingredients and suitability for their specific skin or hair needs. If you have specific sensitivities or concerns regarding personal care products, it is worth discussing these with a dermatologist before trying new items.
The takeaway
The Target Beauty Studio offers a new way to access curated skin and hair care products with guidance from dedicated advisers. Consider speaking with your doctor if you have persistent skin concerns or questions about the ingredients in new personal care products.
Further reading
Explore more trends and professional advice for your routine in our Beauty section.
Source note: This article includes information reported by The Taunton Daily Gazette, Taunton, MA.
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