Vegan Booth Debuted at State Fair of Texas
Twin brothers brought meatless fair food to Dallas as they highlight plant-based options for festival-goers.
Updated on Sept. 27, 2026 in Vegetarian
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Identical twin brothers Jovan and Josh Cole are operating a vegan food booth at the 140th annual State Fair of Texas. As the fair's only vegan option, the booth aims to pique interest in meatless dishes among local attendees.
Why it matters
The brothers' approach focuses on encouraging interest in plant-based choices rather than requiring a full conversion to veganism, providing a more accessible entry point for visitors. This marks a notable shift in availability for attendees seeking meatless fare at the event.
The State Fair of Texas is celebrating its 140th anniversary this year. While thousands of customers are expected to visit the booth through mid-October, the exact total volume of demand for meatless items remains under investigation.
The players
Jovan Cole
Co-owner of Vegan Vibrationz who manages plant-based food booth operations with his twin brother.
Josh Cole
Co-owner of Vegan Vibrationz who manages plant-based food booth operations with his twin brother.
State Fair of Texas
An annual 140-year-old event in Dallas hosting diverse food vendors and community exhibitions.
The details
Brothers Jovan and Josh Cole manage the Vegan Vibrationz booth, which serves items like vegan nachos and a crunch wrap supreme. Their strategy centers on promoting meatless dishes as a flavorful alternative for the general public, rather than advocating for strict dietary conversion. The business was established in 2018 at the Dallas Farmers Market and now brings those operations to the fairgrounds.
Timeline
2018: Business founded at the Dallas Farmers Market.
Sept. 23, 2026: Brothers appeared on the Drew Barrymore Show.
Sept. 27, 2026: Opening weekend of the State Fair of Texas.
Oct. 18, 2026: The fair concludes.
Health Landscape
The introduction of this booth marks a departure from the traditional food landscape long established during the 140th anniversary of the State Fair of Texas. It reflects a broader trend of incorporating plant-based options into environments historically dominated by heavy, fried comfort foods.
For readers in Dallas, this booth provides a convenient way to experiment with meatless protein sources while enjoying local festivities. If you have specific dietary sensitivities, it is worth asking the staff at the booth about ingredient transparency and potential cross-contamination.
The takeaway
Embracing meatless dishes for even a single meal can be a practical way to increase fiber and plant-derived nutrient intake. Consider exploring plant-based alternatives during your next visit to local events to see if they align with your health and taste preferences.
Further reading
Explore more Vegetarian options and plant-based lifestyle trends on our dedicated hub.
Source note: This article includes information reported by CBS News.
Live Poll
Would you try a vegan dish while visiting a local festival or fair?
