Plant-Based Milk Sales Volume Fell in Recent Year
Consumers across the U.S. and Europe shifted back toward dairy as concerns over ingredient processing grew.
Updated on Sept. 22, 2026 in Vegetarian
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Plant-based milk sales volume declined by 5.4% in the United States and 2.5% in Britain over the past year. This shift reflects a broader trend as shoppers returned to traditional dairy milk after prices dropped in 2023.
Why it matters
Shoppers increasingly prioritize affordability and health, expressing specific concerns regarding gums, oils, and added sugars in plant-based beverages. This pivot highlights a growing consumer preference for less processed food options.
Market data shows a 5.4% decline in American plant-based milk volumes over the past year, with almond milk seeing a sharper 7.9% drop. Comparable trends were observed in Britain, where volumes fell by 2.5% through June 2026.
The players
Arla
A global dairy cooperative that produces various milk-based and high-protein nutritional products.
Oatly
A food company specializing in the production of oat-based milk alternatives and related dairy substitutes.
The details
To compete with dairy, producers are experimenting with diverse flavor profiles, including pistachio, pecan, cinnamon roll, and barley. Meanwhile, Arla has seen a 25% annual revenue growth in high-protein products since 2024, signaling that some consumers are shifting focus toward specific nutritional density rather than plant-based status alone.
Timeline
Dairy milk prices dropped in 2023.
Arla high-protein product revenue growth began in 2024.
Oatly launched a matcha-flavored product in 2025.
British plant-based milk volume data concluded in June 2026.
Health Landscape
This decline follows the long-standing shift toward less ultra-processed ingredients in the modern diet. It marks a significant pivot from the previous decade of explosive growth in the plant-based sector.
When evaluating milk alternatives, it is worth checking labels for gums, oils, and added sugars that may contribute to ultra-processed status. If you are adjusting your intake, discuss the nutritional trade-offs between plant-based and dairy options with your doctor or a dietitian.
The takeaway
Health-conscious consumers are increasingly scrutinizing the ingredient lists of alternative milks for additives like gums and oils. Prioritize products with simple ingredient labels and discuss your dietary needs with a physician or nutritionist to ensure your choices align with your health goals.
Further reading
For more on nutritional choices, explore the latest developments in our Vegetarian section.
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Do you prioritize traditional dairy or plant-based alternatives when shopping for your household?
