Kay Beauty Launched Hydra Luscious Gloss Stain
The new hybrid lip product combines reflective shine with long-wear comfort for the beauty market.
Updated on Oct. 1, 2026 in Beauty
Live Poll
Do you plan to purchase new beauty products for the upcoming festive season?
Kay Beauty has released its Hydra Luscious Gloss Stain, a new cosmetic product designed for the current festive beauty season. The item is now available for purchase in India and the UK through Nykaa.
Why it matters
The brand developed this formula to address specific consumer demand for high-shine lip products that maintain both comfort and longevity. This launch marks an expansion in the brand's availability across international markets.
The product is formulated with 3.5 ml of ingredients, including Chamomile Extract and Vitamin C. This launch, which arrived in over 700 premium stores, follows the brand's established base of 2.8 million customers.
The players
Kay Beauty
A cosmetics brand founded in 2019 that serves over 2.8 million customers across India.
Katrina Kaif
The co-founder of Kay Beauty who established the brand in partnership with Nykaa.
Nykaa
A major beauty retailer that manages distribution through its app, website, and retail stores.
The details
The gloss stain utilizes proprietary HipDewy™ Technology, which employs a High Internal Phase Emulsion. This chemical structure allows the formula to maintain a reflective finish while increasing adherence to the skin, balancing cosmetic appearance with functional wear.
Timeline
• The brand Kay Beauty was founded in 2019.
• The Hydra Luscious Gloss Stain became available on October 1, 2026.
Health Landscape
This release follows the pattern of brands timing product launches to align with the peak consumer demand of the festive beauty season. It sits within the broader cosmetic trend of combining traditional gloss shine with stain-like adherence technology.
Those with sensitive skin should review the ingredient list for Chamomile Extract and Vitamin C before regular application. If you experience any irritation, discontinue use and consult a dermatologist.
The takeaway
This new formula emphasizes the integration of skincare-inspired ingredients like Vitamin C into daily makeup routines. When testing new cosmetic products, it is prudent to apply a small amount to a patch of skin to monitor for potential reactions before full use.
Further reading
For more on the current shifts in cosmetic formulations and product trends, visit Beauty.
Source note: This article includes information reported by MoneyControl.
Live Poll
Do you plan to purchase new beauty products for the upcoming festive season?
