MarcyPen Will Negotiate Deal for LVMH Stake in Fenty Beauty
The investment firm co-founded by Jay-Z is nearing an agreement to acquire LVMH's 50% ownership in the brand.
Updated on Oct. 1, 2026 in Beauty
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MarcyPen Capital Partners is expected to finalize a deal to purchase LVMH's 50% stake in Fenty Beauty within three to four weeks. The transaction, anticipated for completion in October 2026, would bring the beauty label under the purview of the firm co-founded by Jay-Z.
Why it matters
This shift in ownership marks a major consolidation for the brand Rihanna launched in 2017, which achieved $450 million in net sales during 2024. The move follows a strategic review of the LVMH beauty portfolio that began in October 2025.
The deal involves an LVMH stake of 50% in Fenty Beauty, a brand that posted $450 million in net sales for 2024. While the brand is estimated to be worth between $1 billion and $2 billion, the final purchase price remains undisclosed.
The players
Rihanna
Founder and 50% owner of Fenty Beauty.
LVMH
A luxury conglomerate based in France currently reviewing its beauty portfolio.
MarcyPen Capital Partners
An investment firm managing $1.1 billion that was co-founded by Jay-Z.
Evercore
An investment bank hired to manage the potential divestment of the Fenty Beauty stake.
The details
MarcyPen, which formed in 2024 following the merger of Marcy Venture Partners and Pendulum Opportunities, is currently sourcing capital from outside investors to finance the acquisition. LVMH hired the investment bank Evercore in October 2025 to evaluate a potential sale as part of a broader review of its beauty assets. The investment firm already possesses experience with the brand’s ecosystem, having previously invested in Savage X Fenty in 2019 and 2022.
Timeline
2017: Rihanna launched Fenty Beauty.
October 2025: LVMH hired Evercore to explore a stake sale.
June 2026: MarcyPen emerged as the leading bidder.
September 30, 2026: Reports confirmed MarcyPen is nearing a deal.
October 2026: The window for deal completion.
Health Landscape
This acquisition continues the pattern of capital integration established by the 2019 and 2022 Marcy Venture Partners investments in Savage X Fenty. The transition reflects ongoing shifts in the beauty industry's ownership structures and the consolidation of high-growth personal care brands.
Changes in corporate ownership do not affect the ingredients or safety standards of the products you currently use. Consumers should continue to rely on the manufacturer's official labeling for all ingredient information and usage guidelines.
The takeaway
While ownership structures change, the core formulation and safety protocols for beauty products remain consistent. If you have questions about specific product ingredients or potential sensitivities, consult your dermatologist for guidance based on your skin type.
Further reading
For more on industry shifts, visit the Beauty section.
Source note: This article includes information reported by Daily News on African Billionaires and UHNWIs.
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