Tate McRae Has Launched Her First Fragrance
The singer has collaborated with Scent Beauty on a new scent, Tate 01, which will be available in stores this October.
Updated on Oct. 1, 2026 in Beauty
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Pop artist Tate McRae has partnered with Scent Beauty to introduce her debut eau de parfum, Tate 01. The fragrance will be available for purchase through online channels and retail stores later this month.
Why it matters
This release marks the artist's formal entry into the personal fragrance market, offering fans a signature scent designed to capture specific personal eras and memories. The move reflects a broader trend of high-profile musicians leveraging their brand identity to influence the retail beauty sector.
Industry analysts forecast eight-figure revenues for the initial launch, with projections scaling to nine-figure revenues by 2027. These figures are estimates based on market reach and do not account for external variables in the competitive global fragrance landscape.
The players
Tate McRae
A 23-year-old artist and singer who collaborated on the design and formulation of the new scent.
Scent Beauty
A fragrance development company that partners with celebrities to create and distribute personal scent lines.
Adriana Medina
A master perfumer who oversaw the technical formulation and scent development process.
Antoine Maisondieu
A master perfumer who contributed to the technical fragrance development alongside industry colleagues.
Ulta Beauty
A major beauty retailer that serves as a primary distribution partner for the new fragrance line.
The details
Tate 01 was developed in partnership with master perfumers Adriana Medina and Antoine Maisondieu to incorporate notes of bergamot, clary sage, moss, tonka, orange flower, Hedione, and Iso E Super. The artist participated in the collaborative selection process to curate both the scent profile and the bottle design. The final product is intended to evoke specific memories, utilizing a mix of floral and earthy elements.
Timeline
October 18, 2026: Tate 01 becomes available at Ulta Beauty online.
October 25, 2026: Tate 01 becomes available in Ulta Beauty stores.
2027: The fragrance is projected to reach nine-figure revenues.
Health Landscape
This launch follows the established pattern of celebrity-led beauty expansions seen across the modern retail landscape. It reflects a growing industry trend where artists leverage their personal platforms to integrate signature scent collections into the broader global beauty market.
Consumers interested in the new fragrance can find information on ingredients and availability through official retail channels. If you have a history of fragrance sensitivities or skin allergies, it is worth discussing the ingredient list with your doctor before applying any new product.
The takeaway
The release of Tate 01 highlights the influence of celebrity collaborations on the global beauty market. When trying new fragrances, remember to perform a patch test on a small area of skin to identify potential sensitivities before regular use.
Further reading
For more on the latest trends in personal grooming and retail, see our full coverage in Beauty.
More information
For more details on the scent's availability and product information, visit the Tate McRae fragrance website.
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