Planet Fitness Has Refreshed Branding and Mobile App
The fitness chain has introduced new branding and app features to better support member tracking and growth.
Updated on Sept. 19, 2026 in Fitness
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Planet Fitness has unveiled a refreshed brand identity alongside an upgraded mobile application that includes enhanced workout logging tools. These changes follow a period of membership growth and direct feedback from the chain's 21.5 million members.
Why it matters
The updates aim to streamline the member experience and reignite growth after a slow start in 2026. By incorporating user-requested features, the gym seeks to better support individuals managing their fitness routines through digital integration.
Official membership reporting shows the company reached 21.5 million total members by the end of Q2 2026, an increase from the 20.8 million members reported at the end of 2025. The effectiveness of the new branding and digital tools on membership retention remains under investigation.
The players
Planet Fitness
A national fitness chain operating over 2,000 locations that provides low-cost gym access and health resources.
The details
The refreshed visual identity features a new gear logo and a custom font, though the signature purple and yellow color palette and thumbs up icon remain. The updated mobile app now allows users to manually log specific weights, repetitions, and sets during their workouts. Additionally, the application includes a redesigned profile section that integrates with various third-party wellness platforms to centralize fitness data.
Timeline
Planet Fitness added 1.1 million net new members throughout 2025.
Total membership reached 21.5 million by the end of Q2 2026.
New branding began appearing in clubs and digital assets in September 2026.
In-club brand touchpoint rollouts are expected to finish by the end of Q1 2027.
Health Landscape
This development aligns with the broader industry trend of large fitness chains shifting toward integrated digital health platforms to engage users. It marks a departure from the company's traditional low-tech model by prioritizing data-driven workout tracking.
Members can now use the updated app to create more structured records of their resistance training, which may help in monitoring progressive overload over time. If you use the app for tracking, consider discussing your workout logs with a certified personal trainer to ensure your routine matches your health goals.
The takeaway
The new digital tools provide a simple way to maintain a consistent record of your exercise intensity and volume. Tracking these metrics can provide useful data points to review with a fitness professional or physician during your next wellness checkup.
Further reading
For tips on selecting gym equipment and routines that fit your needs, visit our Fitness hub.
Source note: This article includes information reported by Leisureopportunities.
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Do you trust gym operators to provide better value when they raise prices or rebrand?
