Peloton Has Launched New Treadmill Campaign
The Let Yourself Run campaign features Miley Cyrus and introduces a new foldable treadmill model for home use.
Updated on Sept. 22, 2026 in Running
Live Poll
Do you find that celebrity endorsements make you more likely to start a new fitness routine?
Peloton debuted the Let Yourself Run advertising campaign featuring Miley Cyrus and instructor Adrian Williams. The brand also introduced the Tread Flex as its first foldable treadmill option alongside new Tread Vision and Tread+ Vision products.
Why it matters
These product additions and the associated marketing campaign reflect Peloton’s strategy to expand its hardware footprint for home fitness enthusiasts. This update introduces more compact equipment options for consumers with limited workout space.
Peloton announced the Tread Flex as its first foldable treadmill, along with the Tread Vision and Tread+ Vision products. These additions follow the release of Miley Cyrus's 10th studio album.
The players
Peloton
A fitness technology company known for its interactive exercise equipment and subscription-based workout streaming services.
Miley Cyrus
An internationally recognized recording artist and songwriter whose music serves as the foundation for the new campaign.
Adrian Williams
A professional fitness instructor who leads classes on the Peloton platform and appears in the new campaign.
Bethany Vargas
The director responsible for the visual production of the Let Yourself Run advertising campaign.
The details
The Tread Flex is designed as a foldable treadmill to accommodate users with restricted floor space in their homes. These new treadmill models integrate with the Peloton digital platform, which will feature a new artist series showcasing the music of Miley Cyrus. The campaign utilizes the song Bass Persuades to highlight the synergy between the new hardware and curated fitness content.
Timeline
September 22, 2026: Peloton launched the Let Yourself Run campaign.
Early October 2026: A Miley Cyrus Artist Series will arrive on the Peloton platform.
Health Landscape
This campaign follows the established trajectory of the Peloton Artist Series music licensing program, which links popular music with structured home workouts. The launch represents a shift toward more compact hardware solutions in the home fitness market.
Consumers looking to optimize home workout spaces may find the foldable Tread Flex relevant to their specific facility needs. If you are considering new exercise equipment, discuss your goals and space constraints with a fitness professional or a physician to ensure the equipment supports your safety.
The takeaway
Peloton is diversifying its treadmill lineup to include more space-efficient options for home users. Consider tracking new equipment specifications against your room dimensions and personal training goals before making a purchase decision.
What happens next
The Miley Cyrus Artist Series is scheduled for release on the Peloton platform in early October 2026.
Further reading
For more on the latest developments in home-based exercise equipment, visit our Running section.
Live Poll
Do you find that celebrity endorsements make you more likely to start a new fitness routine?
