Fenty Beauty Released New Matte Foundation
The brand has launched a 50-shade matte foundation and brush designed to provide buildable coverage.
Updated on Sept. 22, 2026 in Beauty
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Fenty Beauty has officially released its Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, which is now available in 50 different shades. The product arrives alongside a new foundation brush as part of a launch intended for a wide range of skin tones.
Why it matters
This release follows a three-year development process focusing on creating a finish that resists oxidation and transfer throughout the day. The expanded shade range offers more options for consumers seeking medium buildable coverage.
The development process spanned nearly three years and included over 800 hours of work across 30 prototypes. This research focused on optimizing pigments to ensure the foundation provides a consistent natural-matte finish.
The players
Fenty Beauty
A cosmetics brand that develops foundation, skincare, and beauty products with a focus on inclusive shade ranges.
The details
The formula incorporates a polymer blend featuring long-wear pigments developed in Japan to enhance durability. For application, the manufacturer recommends using sweeping motions followed by stippling from the center of the face outward to achieve a natural finish. The foundation retails for $48, while the accompanying Pro Filt'r Fluid Flex Foundation Brush 165 is available for $36.
Timeline
September 22, 2026: The new foundation and brush became available at retail.
Health Landscape
This release extends the established Pro Filt'r foundation line by introducing a new fluid formula and brush. It represents a continued industry trend toward developing specialized polymer blends that prioritize long-wear performance without heavy textures.
Those with specific skin sensitivities should review the ingredient list for Starfruit Extract before integrating this product into their daily routine. If you experience any irritation, consider patch testing on your inner arm and consult with a dermatologist if you have concerns.
The takeaway
This new foundation aims to provide a long-wearing matte finish through specialized polymer chemistry. If you are exploring new makeup products, monitor your skin for changes in texture or pore congestion and consult your dermatologist if you have known cosmetic allergies.
Further reading
Explore more developments in cosmetic product technology and ingredients within our Beauty section.
Source note: This article includes information reported by The Daily Herald.
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