Highwise Health
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Incredifulls Launched PAW Patrol Peanut Butter Cups

The new peanut butter and jelly snack features a sourdough-brioche crust and 5 grams of protein per cup.

Updated on Sept. 22, 2026 in Healthy Food

Bold vector editorial illustration of a cross-section of a round snack cup with peanut butter and fruit filling, showing artisanal dough texture.
Incredifulls has introduced a new snack line featuring peanut butter and fruit-jelly-filled cups encased in a sourdough-brioche crust, marking the company’s first licensed collaboration. AI Illustration. Upload story photo >

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Incredifulls has released a new line of PAW Patrol-themed peanut butter and jelly cups in strawberry jam and grape jelly flavors. This partnership marks the first licensed collaboration for the Brooklyn-based company.

Why it matters

The snacks offer an alternative to traditional pantry staples by excluding seed oils and high-fructose corn syrup. Consumers seeking convenience-focused snacks with specific ingredient profiles may find this new option relevant to their dietary choices.

The product features a nutritional profile containing 5 grams of protein per cup. The manufacturer states these cups are produced without seed oils or high-fructose corn syrup.

The players

Incredifulls

A Brooklyn-based food company that focuses on convenient snacks made without seed oils or high-fructose corn syrup.

Spin Master Entertainment

The production company responsible for creating the children's media property PAW Patrol.

The details

The cups are encased in a sourdough-brioche crust that contains the peanut butter and fruit-spread filling. The product is designed for flexibility in consumption, as it can be eaten after thawing or warming according to individual preference.

Timeline

  1. Incredifulls appeared on Shark Tank in 2021.

  2. The PAW Patrol Peanut Butter and Jelly Cups launched in September 2026.

Health Landscape

This launch reflects a broader trend of food brands prioritizing the removal of seed oils and corn syrups to capture health-conscious consumers. The move follows the 2021 Shark Tank debut of Incredifulls as the company expands its market presence through licensed collaborations.

If you are managing specific ingredient sensitivities, check the full label to ensure the formulation meets your nutritional requirements. It is worth discussing any significant changes to your snack routine with your doctor, particularly if you have underlying metabolic health concerns.

The takeaway

When choosing pre-packaged snacks, focus on the ingredient list rather than the branding on the container. Always verify that processed options fit within your overall daily intake goals and consult a dietitian if you have questions about specific additives or ingredient quality.

Further reading

For more on finding nutritious convenience items, explore our Healthy Food section.

Source note: This article includes information reported by Refrigeratedfrozenfood.

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