That’s It Launched New Fruit Granola in September
The four-ingredient granola arrived at Southeastern U.S. Costco locations during Better Breakfast Month.
Updated on Sept. 22, 2026 in Organic Food
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That's it released its Cinnamon Fruitola Fruit Granola in September 2026 across Costco stores in the Southeastern U.S. The product is available in 14-ounce family-size packages.
Why it matters
For individuals seeking breakfast options without added sugar, this launch provides a new choice that emphasizes fiber and plant-based protein content. It hit shelves during Better Breakfast Month to coincide with consumer interest in morning meal quality.
The granola features a four-ingredient profile that provides 16 grams of plant-based protein and 7 grams of fiber per serving. This nutritional breakdown stands as an alternative to products containing added sugar, though the specific sourcing remains undisclosed.
The players
That's it
A food manufacturer focused on creating products with minimal ingredients and no added sugars.
Costco
A membership-based retail warehouse club that stocks bulk food items for household consumption.
The details
The product is formulated to be free from gluten and nuts, addressing common dietary restrictions while maintaining a short ingredient list. By utilizing a plant-based base, the granola aims to deliver high protein and fiber content without the inclusion of refined sweeteners often found in shelf-stable breakfast cereals.
Timeline
The product launch occurred in September 2026.
Health Landscape
This product aligns with the broader consumer shift away from refined sweeteners, which are now clearly identified under the FDA's updated nutrition labeling standards. It represents the increasing focus on simple, plant-derived ingredient lists in the competitive breakfast category.
If you are managing your sugar intake or have gluten or nut allergies, check the specific label for compatibility with your dietary needs. Reviewing the protein and fiber content can help you decide if this product fits your personal morning nutrition goals.
The takeaway
When choosing packaged granolas, prioritize products that offer significant fiber and protein while remaining free of added sugars. Consider discussing your specific fiber and protein requirements with a registered dietitian to ensure your breakfast choices support your long-term health objectives.
Further reading
For tips on identifying high-quality breakfast options, visit the Organic Food section.
Source note: This article includes information reported by Snackandbakery.
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