Scarlett Johansson Has Closed The Outset Skincare Brand
The celebrity-founded skincare line has ceased operations after four years, ending direct online sales.
Updated on Sept. 29, 2026 in Beauty
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Scarlett Johansson has officially announced the closure of her skincare brand, The Outset. While the company has ended its online sales operations at theoutset.com, it confirmed that all existing orders will still be processed.
Why it matters
The closure marks a notable shift in the celebrity beauty sector, where high-profile brands often face intense market competition and complex operational challenges. The move impacts the brand’s customer base, though current orders are slated for fulfillment.
The brand officially announced the end of its business operations after a four-year run. The company confirmed that although theoutset.com has stopped processing new transactions, all pre-existing customer orders will be honored.
The players
Scarlett Johansson
The 41-year-old actor and co-founder of The Outset skincare brand.
Kate Foster
The co-founder of The Outset who stepped down from her leadership role in April 2025.
Karen Raghavan
Served as the fractional chief executive for The Outset from May 2026 to August 2026.
The details
The Outset, founded in 2022 by Scarlett Johansson and Kate Foster, relied on a direct-to-consumer model for its skincare products. Following the departure of co-founder Kate Foster in April 2025 and a brief interim leadership period under fractional chief executive Karen Raghavan, the brand ultimately opted to shutter its operations entirely.
Timeline
2022: The Outset skincare brand was founded.
April 2025: Kate Foster stepped down as leader.
September 28, 2026: The Outset announced its official closure.
Health Landscape
The closure of The Outset reflects a wider pattern of volatility within the celebrity-backed beauty market. It follows similar exits in the industry, such as the 2021 closure of Kim Kardashian’s KKW Beauty and the 2026 suspension of sales at Gwen Stefani's GXVE Beauty.
Customers with outstanding orders should monitor their email for fulfillment notifications to ensure their packages are delivered. As the brand winds down operations, any concerns regarding past product usage or ingredient queries should be directed toward your dermatologist.
The takeaway
The closure of The Outset highlights the inherent instability common to many celebrity-founded consumer brands. If you are currently using specific skincare products from the line, you may want to discuss alternative formulations with a dermatologist as you transition to new products.
Further reading
For more information on the evolving trends in the personal care market, visit our Beauty section.
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