Mastronardi Produce Launched Tomato Flavor Campaign
The company’s new program helps consumers identify distinct flavor profiles in tomato varieties.
Updated on Oct. 2, 2026 in Organic Food
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Mastronardi Produce has introduced the Sunset Certified Tommalier program to help shoppers better understand the flavor profiles of different tomatoes. The initiative is running throughout October 2026 to coincide with National Tomato Month.
Why it matters
Understanding flavor profiles allows consumers to make more informed choices when selecting produce for specific culinary uses. This program provides structured language to help shoppers navigate the variety of options available in the produce aisle.
The program utilizes guided flavor flights to help consumers identify tomato characteristics, marking the 30th anniversary of the Campari tomato line. The long-term impact of this flavor education on consumer purchasing habits remains unmeasured.
The players
Mastronardi Produce
A grower and distributor of greenhouse-grown fruits and vegetables known for the Sunset brand.
Milla Mastronardi
A representative of the produce company who hosts the campaign's educational Instagram miniseries.
The details
The campaign uses an Instagram miniseries hosted by Milla Mastronardi to guide participants through structured tomato tastings. By working through these flights, consumers learn to distinguish between the flavor profiles of products like the Sunset Bombs line and the Sunset Tomato Branch. Participants who engage with the content on social media throughout the month can earn a certificate.
Timeline
October 2026 marks the duration of the Sunset Certified Tommalier campaign.
Health Landscape
This program aligns with the annual observance of National Tomato Month to increase consumer engagement with fresh produce. It reflects a broader industry trend of using digital education to connect shoppers directly with the nuances of fresh food sourcing and quality.
Learning to identify flavor profiles can encourage you to incorporate a wider variety of fresh produce into your daily meals. If you have questions about the nutritional value of specific tomato varieties or how to select the best produce, consult with a registered dietitian.
The takeaway
Focusing on the flavor profile of your vegetables can make healthy eating more enjoyable and sustainable. Consider tracking which tomato varieties you prefer in different dishes to help simplify your future grocery shopping trips.
Further reading
Learn more about seasonal produce and quality standards in our Organic Food section.
Source note: This article includes information reported by Freshplaza.
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