New York City Will Host Race for the Cure in October
The annual breast cancer awareness event will feature new donation technology to help reach a $7 million goal.
Updated on Oct. 1, 2026 in Cancer
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Thousands of supporters will gather in New York City on October 24, 2026, for the annual Race for the Cure. The event aims to raise nearly $7 million for breast cancer research, patient support, and advocacy initiatives.
Why it matters
The funds raised at this event support essential breast cancer research and provide direct assistance to patients, making the race a critical component of the local oncology support landscape. Ongoing community participation remains vital to sustaining these advocacy and treatment services.
The Susan G. Komen Foundation has established a target of nearly $7 million for the 2026 event. This fundraising goal is intended to support a broad spectrum of research and patient-focused advocacy.
The players
Susan G. Komen Foundation
A national nonprofit organization focused on breast cancer research, patient advocacy, and public health awareness.
CBS News New York
A local media outlet partnering with event organizers to support regional community and health outreach.
The details
Participants will gather at Foley Square before crossing the Brooklyn Bridge to complete the race route. To streamline giving, organizers have introduced apparel featuring tap-to-donate technology, allowing supporters to contribute via smartphones. A new promotional billboard in Times Square also serves as a public hub for event awareness.
Timeline
October 2026 marks Breast Cancer Awareness Month.
October 1, 2026, saw the unveiling of the promotional billboard in Times Square.
October 24, 2026, is the scheduled date for the NYC Race for the Cure.
Health Landscape
This event continues the long-standing tradition of Komen-led charity runs that have historically anchored breast cancer fundraising in major metropolitan areas. It reflects a broader trend of integrating wearable mobile technology into public health advocacy to increase donation efficiency.
Residents should stay informed about breast cancer screening guidelines and discuss age-appropriate testing schedules with their primary care physician. Participating in local advocacy events is one way to support community-based research and patient access programs.
The takeaway
Breast cancer awareness events like the Race for the Cure provide critical funding for research and essential patient advocacy. As a practical health step, stay up to date on your own recommended mammogram schedule by consulting with your doctor.
What happens next
The Race for the Cure event is scheduled to take place on October 24, 2026, starting at Foley Square.
Further reading
For more information on the current screening and treatment landscape, see Cancer.
Source note: This article includes information reported by CBS News.
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