Vyrao Released Fragrance Designed for Self-Esteem
The new scent was developed using wellness-focused methodology to potentially influence emotional states.
Updated on Sept. 28, 2026 in Beauty
Live Poll
Do you trust wellness claims made by brands when marketing new consumer products?
Vyrao has launched its latest fragrance, Ever 11, which was developed in collaboration with perfumer Meabh Mc Curtin. The product is marketed as a way to promote feelings of confidence and self-esteem.
Why it matters
This release reflects a growing trend of beauty products incorporating psychometric testing to influence emotional states. It offers consumers a new option for fragrance based on specific scent-emotion associations.
In company-conducted testing, Vyrao reported a 97% enhancement in self-esteem among participants. The study methodology and population demographics were not disclosed in the report.
The players
Vyrao
A fragrance brand that develops scents designed to influence emotional and mental states through the IFF Science of Wellness program.
Meabh Mc Curtin
A perfumer who collaborated with Vyrao to develop the Ever 11 scent profile.
The details
The fragrance was formulated through the IFF Science of Wellness program, which selects ingredients based on their established olfactive characteristics and associations with human emotional states. The scent profile includes notes of black cherry, pink pepper, rose, peony, leather, vanilla, Peru balsam, tonka bean, cypriol, and patchouli. All products are phthalate-free, vegan, and cruelty-free.
Timeline
September 28, 2026
Health Landscape
This release follows the pattern established by the IFF Science of Wellness program, which aims to integrate sensory science with emotional wellbeing. It marks a shift toward functional fragrances intended to support specific mental states.
Consumers interested in the link between fragrance and mood may consider how specific scents affect their personal stress or confidence levels. If you have sensitivities to fragrances, it is worth discussing potential irritants with your physician.
The takeaway
While scent can influence mood, individual reactions to specific fragrance notes remain highly personal. Track your own emotional responses to different aromas to see what best supports your personal sense of confidence.
Further reading
For more on the intersection of scent and well-being, explore the latest trends in Beauty.
Source note: This article includes information reported by Perfumer & Flavorist.
Live Poll
Do you trust wellness claims made by brands when marketing new consumer products?
