Haus Labs Expanded Shade Range After Recent Criticism
The brand paused its bronzer launch and added five new shades to increase inclusivity following public feedback.
Updated on Oct. 1, 2026 in Beauty
Live Poll
Should beauty brands be held accountable for inclusive product ranges by social media influencers?
Haus Labs has paused the launch of its Sun Dipped Bronzing Veil product to add five new shades after receiving public critique regarding limited inclusivity. Lady Gaga formally apologized for the company's initial response to this feedback.
Why it matters
This move reflects the increasing industry expectation for beauty brands to provide comprehensive shade ranges at launch. The company acknowledged that its previous approach failed to meet these standards and neglected the importance of creator feedback.
Haus Labs confirmed it increased its bronzing product range from six to 11 shades after pausing the launch. This expansion follows a commitment to inclusivity, contrasted against the brand's existing 50-shade foundation line.
The players
Lady Gaga
The 40-year-old musician and founder of Haus Labs, a beauty company focused on high-performance cosmetic products.
Golloria
An influential beauty creator whose critique prompted a review of the brand's product development.
Haus Labs
A beauty brand distributed at retailers like Sephora that offers products such as foundations and bronzers.
The details
The brand halted the release of the Sun Dipped Bronzing Veil to address concerns that the initial product lineup lacked sufficient depth for a wider range of skin tones. During the pause, the company held internal conversations to re-evaluate their development process and how they engage with beauty creators. The shift aims to align the bronzer collection with the broader shade diversity found in their other offerings, such as their foundation line.
Timeline
September 2019: Haus Labs launched as an Amazon exclusive.
September 24, 2026: Lady Gaga issued a formal statement and apology regarding the product launch.
Health Landscape
The beauty industry has increasingly moved toward prioritizing shade inclusivity as a standard expectation for all complexion products. This event highlights the shift in accountability for brands that fail to meet these established market requirements.
Consumers looking for specific skin-tone matches may find improved options in upcoming beauty product launches as brands prioritize broader testing. When shopping for cosmetics, it remains useful to check for brands that offer inclusive shade charts that align with your skin's specific needs.
The takeaway
Inclusive product development is becoming a mandatory benchmark for modern beauty brands. Tracking how companies respond to public feedback can help consumers identify which brands are proactively working to serve diverse customer bases.
Further reading
For more on the latest developments in personal care standards, visit Beauty.
Source note: This article includes information reported by EW.
Live Poll
Should beauty brands be held accountable for inclusive product ranges by social media influencers?
